InDifference Album Launch Event

Photo Artist: Petru Bogdan

Designer: ERSA Atelier

Art & Production & Directing: Catalin Predoiu

Organizers: Motor Media & Arbo Events

Project Coordination & PR: Serban Ciusca

Sponsors: Maserati / Auto Italia & REGATTA

Petru Bogdan`s pictures fight indifference as a state of atrophy towards beauty or suffering, towards sensitivity or platitude, towards generosity or greed.

The "InDifference" collection, an object of art in itself like any of the pictures it contains, has an outstanding quality: at a time when our culture is addicted to moving pictures, here are still pictures of propound insight. They hold back secret truths from the first viewing, ultimately discovered by foraging into the mapping of each shot. Every page challenges the viewer and commands future readings.

This is what difference stands for against indifference.